Supercar maker Lamborghini has unveiled its Urus SUV, entering the luxury utility vehicle market with the $200,000 model. Deliveries of the Urus start in Spring 2018.
And all the while your stellar forward motion will be accompanied by the crackle from the thumping 4.0 litre twin-turbo V8 delivering 650hp along the way and a horizon-reducing 850Nm of torque. Wow!
It can hit 60 miles per hour in less than 3.6 seconds, and its top speed is 189 miles per hour. the standard model includes adaptive air suspension and active roll stabilization as well as carbon ceramic brakes. It also receives adaptive air suspension and carbon ceramic brakes. There is also a high end infotainment system and a Bang & Olfusen sound system.
But this super SUV Urus is a very different SUV.
According to Fox News, the automaker's first SUV, the LM002, was built between 1986 and 1993.
The four-door Urus, named after the wild ancestors of the Spanish fighting bull, is meant to be more practical and family friendly than Lamborghini's typical high-powered sports cars.
According to IHS Markit, global sales for crossovers and SUVs have increased to 26.47 million units a year ago, from just 7.93 million units a decade earlier.
Urus could be the entry-level model for Lamborghini and the company has estimated the annual sales around 3,500 which are equal to 2016's combined sales of its Huracán and Aventador.
Chief executive officer Stefano Domenicali has often said the Volkswagen Group-owned house is working to soften its tone from the racer-boy image of the past.
"The Urus fits perfectly within the Lamborghini family as a high performance auto".
"A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle", he said previous year.
Inside as outside, the new Urus tries to make us believe that he is a race auto by adopting the lines excessively fluid and aggressive. Comparing the Urus with the Huracan Performante, the SUV comes very close to matching the sports auto.