Diet Coke introduces new flavors, can design for 2018


The taste of the plain Diet Coke will stay the same, the Atlanta-based company said.

The four new flavors are: Ginger Lime, Twisted Mango, Zesty Blood Orange and Feisty Cherry. It's described as having a bit of a spicy flavor to it.

Of the flavor shake-up, Rafael Acevedo, Coca-Cola North America's group director for Diet Coke, told People, "Diet Coke is one of the most iconic brands loved by millions of fans in North America".

Simon Thorneycroft, founder and CEO at design agency Perspective Branding also appreciated the "clean" new look, but was not blown away by the design - the result of a two year innovation process.

Diet Coke will be sold in four new flavours as part of a makeover to try and reverse slumping sales.

The new flavors are slated to hit stores shelves nationally on January 22 in a new skinny 12-ounce can.

"It appears Diet Coke is going after the sparkling water craze". The brand is also featuring new Gifs on its Twitter channel and pointing consumers to an all-new website (which, among other things, offers a FAQ section, and a preview of the USA cities on the schedule for an upcoming Diet Coke tour). These flavors are said to bring more variety to the brand, at the same time, satisfy the more adventurous taste buds of Diet Coke's millennial fans.

Diet Coke's new look and flavors will launch later this month.

It's true - Coca-Cola is relaunching their popular Diet Coke brand after 35 years with a new look and four new flavours.

In addition, a slightly refined typography simultaneously preserves Diet Coke's heritage. Finally, there's Twisted Mango, which, again, seems a little odd, but could work given Diet Coke's crisp taste. The can will have a vertical red strip lining its side that is "a Coca-Cola red disc that has gone for a walk", according to James Sommerville, the vice president of Coca-Cola Global Design.

The new design aims to give Diet Coke a more contemporary feel. Don't worry: The classic Diet Coke recipe will remain the same. Rival PepsiCo is wrestling with an arrest in sales of its diet colas, and last quarter Coke itself reported a "mid single-digit decline" in North America for the Diet Coke brand. "We're building a portfolio for the future with great-tasting options people want". In that period, Diet Coke sales fell by 4% and Diet Pepsi by 8%.