After 35 years, Coca-Cola's Diet Coke is getting a new modern look and four new flavors. One celebrity endorsing the new Diet Coke is Indian-American actor Karan Soni (see below), who's known for his roles as Dopinder in Deadpool, Nate in Office Christmas Party, and Raviv in Rough Night.
Those are Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry. Coca-Cola said they spent years trying out more than 30 different combinations - from tropical to citrus to botanical - and tested them on more than 10,000 people when picking the new flavors.
According to The Coca-Cola Co., the new packaging designs and visual identity represent a brand rejuvenation for Diet Coke, which will be supported with a robust integrated marketing campaign launching later this month.
In spite of these new changes, Coca-Cola says that the recipe for its classic Diet Coke has not been reformulated.
Diet Coke's new sleek cans are the same shape and size of The Coca-Cola Co.'s Dasani Sparkling packaging. No matter what level of Diet Coke fan you are, you're sure to have a lot of opinions about the drink's dramatic new look and range of flavors.
Coca-Cola Bottling Co Consolidated (NASDAQ COKE) traded down $1.22 during mid-day trading on Thursday, hitting $203.96.
But don't worry, zero-cal beverage purists: Unlike the recent Coke Zero makeover, there be no alterations to the flavor of the drink, which is sweetened with aspertame ("You don't mess with a good thing", says the company's press release). "We're building a portfolio for the future with great-tasting options people want".
Diet Coke will also continue to be offered in its existing package sizes, including standard 12-oz cans, mini cans, and glass and plastic bottles.
Expect a slightly taller, slimmer can with a new design.
"With a brand recast, designers are challenged with determining how far is too far, and how close is not far enough", said James Sommerville, vice president of Coca-Cola Global Design.