"Once the anger and frustration has abated, I suspect many publishers will now re-evaluate their presence on Facebook leading to an explosion in their use of Groups, and an increase in the output of long-form or series-based video content to feed Facebook's new "Watch" feature - for those that have the resources to do it", Mr Navarra said.
The shift is the most significant overhaul in years to Facebook's News Feed, the cascading screen of content that people typically see when they log into the social network.
Now Facebook wants you to think about making sure your post is extra meaningful, and what the meaning of meaningful might mean to you, but most importantly what it means to Mark Zuckerberg's algorithm. Last year, Facebook disclosed that Russian agents had used the social network to spread divisive and inflammatory posts and ads to polarize the US electorate.
Will posts from a friend who shares news articles be treated differently?
If you follow the Reading Eagle on Facebook, you can expect to see less of us in your news feed over the coming months. As the company tries to return to its friends-and-family roots, news outlets like BuzzFeed, CNN, The Washington Post and The New York Times will be watching closely. "We are doing a ton of work to reduce the frequency of bad content on Facebook", Hegeman said.
In a post on Thursday (Friday NZ Time), CEO Mark Zuckerberg said community feedback had shown that public content has been "crowding out the personal moments that lead us to connect more with each other". Mr Zuckerberg outlined a less absolute change in his post that will see commercial content de-prioritised rather than removed from the news feed all together. Downplaying those posts from brands and businesses may put revenue at risk, said James Cakmak, an analyst at Monness Crespi Hardt & Co.
According to CNBC, Twitter stands to gain from Facebook's decision when it comes to selling advertising, with traffic for media companies dependent on Facebook as a distribution platform, set to diminish. Press Association analysis of data from Newswhip found that engagements - a combination of reactions, comments and shares - with content from United Kingdom publishers' sites fell dramatically across 2017. The last part just sounds like news and videos that make people argue more, but OK.
After the 2016 election, for instance, Zuckerberg initially shrugged off qualms about Facebook's effect on the outcome, even as outsiders pointed to the proliferation of fake news stories on the site that had attacked Hillary Clinton. Zuckerberg already signaled this would happen late previous year, when he said the company's planned investments in preventing abuse would hurt profitability. More recently, he began signaling that Facebook was rethinking what it shows people on the site.
"Facebook has a lot of work to do - whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent", he wrote. "As always, it would be good to see transparency from any platform, particularly Facebook, as to how they are going about deciding what constitutes quality".
On Thursday, he said numerous discussions about Facebook's responsibilities had prompted the company "to get a better handle on some of the negative things that could happen in the system".
"This big wave of public content has really made us reflect: What are we really here to do?" Facebook's battle against clickbait, for instance, sent click-dependent publishers like Upworthy into a tailspin several years ago. The upshot: "I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions".
"Facebook is already experiencing declines in consumption and the company is responding with these changes today", Wieser said. And it's like June 2016, when Facebook again said it would push posts from friends higher up in the feed, because "Facebook was built on the idea of connecting people with their friends and family".
"It's important to me that when Max and August grow up that they feel like what their father built was good for the world", Zuckerberg said.