LG's new 65in 4K TV can be rolled up like a poster

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Alongside LG, Panasonic, and Samsung, Sony has entered CES 2018 in Las Vegas with its new 4K HDR TV family that comprises the Bravia A8F OLED and Bravia X900F LCD series.

This flexible OLED display panel is attached to a soundbar and can be moved around.

At a press conference today, LG introduced a number of updates to its OLED TV and Super UHD TV lineups, promising better image quality and more advanced processors. LG Display wasn't exactly keen on people pawing at its screen, but it genuinely felt like I could reach out and touch the images being flashed in front of my eyes. We're assuming this means the TVs will also offer HDMI 2.1, which is necessary for connecting components compatible with HDR10+, though the company didn't mention that specifically.

The company's plans for the "smart connected lifestyle" revolve around appliances and devices controlled by Amazon and Google's Alexa and Assistant digital helpers, and a series of futuristic concept robots created to lighten the load in airports and hotels.

"The growing number of available OLED TV choices, especially high-profile Japanese and European brands, has resulted in more competition and pricing promotion activity in the OLED TV market". The only big difference between the two is on the audio.

The benefits of Google Assistant include the ability to uses voice commands to control TV functions, search for content over-the-air or on various streaming partners, or control other connected IoT devices in the network. Right now LG doesn't have a launch time frame set it looks like, and there's still no word on what these TVs will cost, but they probably won't be low-priced.

And while image processing seems to have received a major overhaul this time around, an LG representative told us the panels are more or less the same as the ones used past year. It might also act as the Cupertino-located tech company's option to Samsung when it comes to display. The company recently amazed everyone with an 88-inch smart TV that boasts of whopping 8K resolution.

I've yet to receive any official word on United Kingdom pricing and availability but I'll be sure to update this article when I hear more.

Despite being showcased as a near consumer-ready product, LG says that the display is still a prototype.

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