Others consume untreated spring water in an effort to avoid added fluoride.
Raw water has taken Silicon Valley by storm but while its consumers believe the product is preserving healthy gut bacteria, a safety food expert warns that what they are drinking could actually be deadly.
The fact that people are voluntarily forgoing treated water was met with concern, horror and shock on social media.
"You're drinking toilet water with birth control drugs in them", he told The New York Times.
Oregon-based startup Live Water excavates raw water from Opal Spring, an ancient aquifer that the company says it has tested extensively and has shown no harmful contamination.
Another cause of worry is that spring water comes in contact with various chemicals while it passes through soil and rocks which can be even poisonous so the impact can be extreme.
There have been countless infections across the United States in recent years, such as the norovirus from a spring water site in New Mexico that left 100 people ill, or giardia from a spring and stream camp that sickened 21 in Alaska.
None of this is to say that tap water in the USA is ideal.
Saying that, however, there are reasons why western society is living longer than ever in the 21st century and one of those is most definitely treating bloody water.
But not only are raw water drinkers wary of the fluoride added to tap water and the lead pipes that it passes through, they're also concerned about how bottled water is often treated with ozone gas to remove algae.
Canada's drinking water guidelines "set out the basic parameters that every water system should strive to achieve in order to provide the cleanest, safest and most reliable drinking water possible", Health Canada said.
Water - where it comes from, how its treated and what it's bottled in - has always been the subject of heated debates. In the span of 12 months, at least 130 people fell ill after drinking water at a camp. It's discouraging to see citizens in one of the world's richest countries kick all that away and expose themselves to the same dangers children in Africa are forced to bear just to feel better than their peers.