Tech brands get creative with social media during CES 2018 blackout

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The first Sin City CES opened its doors 40 years ago, for starters, and the format switched from two shows every year (remember heading west in the winter and east in the summer?) to just Vegas 20 years ago.

Even tech giant Intel joined in on the fun.

The unthinkable has happened at the annual electronic devices expo in Las Vegas - there's been a power cut.

A power outage left parts of CES in the dark. Organisers blamed an earlier downpour.

The outage was reported at about 11:15 a.m.in the south and central halls of the Las Vegas Convention Center.

"A preliminary assessment indicates that condensation from heavy rainfall caused a flashover on one of the facility's transformers", wrote a statement from the Las Vegas Visitor and Convention Authority, NV Energy and the Consumer Technology Association.

For more than an hour, the organizers reassured the waiting fans that the issue was being addressed as quickly as possible and that entrance will be restricted until the power is restored.

Some official accounts run by exhibitors, reporters and attendees took to Twitter to make jokes with the hashtag #CESBlackout.

Twitter was soon flooded with photos and videos of the eerily darkened halls while some companies pounced on the opportunity to advertise their ware.

"The power has gone out in the central hall at CES... sending thousands of attendees out of the LVCC, shutting down hundreds of expensive marketing activations and reminding us that none of this stuff works without electricity", he tweeted. "No problem for the low-light capabilities of Nikon DSLRs", Nikon tweeted. As a result, numerous devices that were being showcased at CES 2018 were not visible enough for media coverage.

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