Google traded more than 1 Home smart device each second ever since it began exporting in October past year, taking the numbers of sales to more than 6 Million, the firm has declared this week.
Executives from both companies have also been turning up at press conferences held by other companies such as Panasonic, LG, and Toyota.
The dilemma underscores just how similar Google's approach is to that of Amazon, which first brought Alexa to touchscreens on the Echo Show previous year. But once you introduce the concept of going back, you're dealing with a more complicated hierarchy of menus, and asking users to keep track of where they are as they move between tasks. The company has installed a giant booth outside CES and taken out sponsorship of the Las Vegas Monorail. These Smart Displays would be manufactured by different partners like LG, Lenovo and Sony.
For most consumer, the fact they have invited a piece of always-listening artificial intelligence into their home - or received it as a Christmas present - is unlikely to have crossed their mind. Google doesn't appear rattled and the company is looking at its assistant's use over time.
Lee Munson, a security researcher at Comparitech, a computer testing publication, told GearBrain: "On the face of it, smart speakers sound like a great idea which add functionality [to the home].[but] that's not to say they are all that great at keeping mum about what's said to them". JBL announced the Link View, a smart speaker that comes with a touchscreen display and is powered by Google Assistant and is ready to take on Amazon's Echo Show. You don't have to think about using your Smart Display. "Five years from now, we're not quite sure either".
But these smart products can - and sometimes do - support multiple assistants.
Amazon didn't have any Fire TV news at CES, but Whitten said the company is continuing to work with TV makers on Fire TV Edition devices, while also incorporating some of the features first introduced on those devices into Fire TV streaming products.
The number of people who received a new smart spaker during the holiday shopping season was very high according to the report, 7% say they acquired at least one smart speaker between Black Friday and the end of December.
LG's InstaView ThinQ Internet-connected refrigerator will let you ask Alexa to order groceries, while commanding the new robot CordZero R9 vacuum to clean up whatever you just spilled on the floor.