Nearly two weeks after YouTube star Logan Paul posted footage of a suicide victim in the forests near Mount Fuji in Japan, the streaming platform has now suspended the 22-year-old from their services.
The 22-year-old's YouTube channel has more than 15 million followers and was reportedly worth more than 12 million dollars in advertising revenue last year.
"But we've been listening to everything you've been saying", the streaming service said in a series of tweets, pledging to take steps "to ensure a video like this is never circulated again".
In the beginning of the video, he explains that this is definitely not clickbait and "is the most real" vlog he ever posted.
Paul, who has not responded publicly to any statements released by YouTube or Japanese officials, has made a decision to take some time off to reflect on his offensive behavior. According to a Bloomberg, Google will begin vetting YouTube videos in the Google Preferred ad program, which Google uses to sell advertisements on the most popular YouTube channels at higher rates.
Does Logan Paul have a future on YouTube?
YouTube has suspended projects with USA internet star Logan Paul following his controversial video showing the body of a suicide victim.
"We expect more of the creators who build their community on, as we're sure you do too".
Paul apologised for posting video which was said to have contained a suspected suicide.
YouTube was criticised for moving slowly in response, taking almost two weeks to take action.
"In light of recent events, we have chose to remove Logan Paul's channels from Google Preferred", a YouTube spokeswoman said in a statement earlier this week. YouTube also said it would not feature Paul in the fourth season of its series "Foursome" and would put other work on hold.
Eric Dahan, co-founder and CEO of Open Influence, an influencer marketing firm that works with brands like Coca Cola and BMW, says the controversy has woken up YouTube to the havoc that the missteps of one of its top content creators can wreak on its global brand.