The app's defining feature proved a success, netting it 22 million users by November, and over $100 million in sales (from ads and in-app purchases) in 2017. Given that Tinder is now going to roll out a very Bumble-like feature, I guess we know how those talks wrapped up.
It's unclear when the Tinder feature will roll out, but it could potentially appear within other Match Group portfolio companies, according to the company.
Mandy Ginsberg-the CEO of Match Group told that the Tinder setting is not any reaction or something to any competitor or whatsoever. The app only allows women to initiate the conversation after a match, a safeguard against creepy guys who are more present on other dating services.
Tinder's implementation is different in that it allows women to opt out of the option, whereas on Bumble it is the standard.
Mark Brehaut, a Rutgers alumnus, felt that as the popularity of apps like Tinder and Grindr surge through the millennial generation, the depth of actual interest in and communication with a match declines. "Giving people the choice versus telling people how to engage is the big difference".
Ginsberg added that we make products for everyone, no matter where they are with the intention to consistently be creative and deliver products and features that address the requirements and needs of the men and of course women who are looking forward to meeting someone new.
The new option will place power in the hands of women in regards to choosing when to begin a conversation with a user, but will not be the default setting as it is on rival dating app, Bumble.
Not all women agree that being able to start the conversation keeps them safe from abusive comments; it often feels more like a gimmick, than any sort of protection. The app was created by Whitney Wolfe Herd, who co-founded Tinder before she left the company and sued for sexual harassment and discrimination in 2014.