As the cost of an annual Prime subscription is a mere ₹999 ($15), the company has undercut much of its worldwide competition in the country including Netflix, Apple, and Google, who offer their content at a (in some cases, significantly) higher price, for only one of the services.
This is an exciting time for Amazon Prime subscribers in India. Gaana will also be developing its subscription product for paying users.
At present, five music labels have already signed up for the service, including T-Series, Venus Music, Sony Music, Saregama and Zee Music Company.
Amazon's music service will be free of ads and will have a catalog featuring regional content from languages including Hindi, Tamil, Punjabi, Telugu, Kannada and Malayalam. Apple Music service too is available in India. It also holds a stake in Sweden's Spotify, the world's leading music streaming service.
Additionally, this move will add more interest in Amazon's Echo smart speakers. Today's wider rollout brings the music service to all Prime members with access available via apps on Android, iOS, macOS, and Windows, as well as the web browser.
To start with, the app comes with Alexa integration.
Saavn, Gaana and Apple cost Rs 1,050 (£11), Rs 1,020 (£11) and Rs 1,200 (£13) per month respectively for their services.
As far as Amazon Prime service is concerned, we have known that the company launched a Prime membership for Rs. 999/year previous year which also includes free shipping on orders as well as free express shipping as well which includes same-day or two-day guaranteed delivery.
All Amazon Prime members will now have access to ad-free music streaming, along with unlimited offline downloads and voice-controlled search with Amazon's personal assistant software, Alexa, the company said. "Whether it's bingeing on past seasons of an old favourite or discovering your new favourite show, we believe that everyone will find something to enjoy", Vijay Subramaniam, Director, Content, Amazon Prime Video India, said in a statement.