Apple to acquire Texture, the 'Netflix for magazines'

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"One of the things that you have to realise for yourself is we don't know anything about making television, so what skillsets does Apple bring to that?"

He also said that the company's approach to AR is to let you see the world around you, and that relying on your device rather than goggles makes it easy and fast to overlap information on the real world.

USA tech giant Apple is buying magazine aggregating service Texture from a consortium of publishers including Rogers, for an undisclosed sum. "We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users", said Apple's Eddy Cue, announcing the acquisition. The subscription fee is $6.99 per month, which is offered on an on-going sale. Within its large catalog, the app curates magazine articles based on the user's interests. In addition to this, users would also have the ability to download magazines for offline reading. Some publications available include People, Vanity Fair, Esquire, Good Housekeeping and GQ.

As a private company, Next Issue Media LLC has never revealed its subscriber numbers, but in 2016 CEO John Loughlin said it had in excess of 200,000 paying customers.

"We want the best articles, we want them to look wonderful and we want them to be from trusted sources", Cue said in a moderated discussion this morning at South by Southwest in Austin. So be sure to check it out.

This is all for now, folks. While Facebook and YouTube rely nearly exclusively on software tools to decide what news people will see - Facebook fired its news curators in 2016 - Apple has a human editorial team for Apple News, the company's news aggregator app that comes pre-installed in smartphones. Share your views with us in the comment.

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