Fitbit Launches Versa & Kids-Oriented Ace Fitness Trackers


Apple has always been lauded for their design and aesthetics, so it's no wonder that Fitbit is taking a note out of their playbook with the release of the Fitbit Versa. Versa runs the new Fitbit OS, and any Pebble apps need to be rewritten to the new APIs.

If you're interested in Versa, there's a good chance that its previous smartwatch effort, the Fitbit Ionic, might also be of interest. The Versa is extremely slim and, according to Fitbit, it's the company's lightest metal smartwatch in the US market. "Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today".

This aside, the two watches mirror each others capabilities closely, with the only other differences we know about being the Ionic's slightly more long-lasting battery that's capable of last five days to the Versa's advertised longevity of four or more days. But at $300, it was almost the price of an Apple Watch with fewer capabilities. Fitbit also announced a new smartwatch, the Fitbit Versa, priced at £199.99. This is probably going to be turn off for serious athletes, but Fitbit is branding this for the masses. Apple shipped 8 million wearable devices during the fourth quarter, while Fitbit fell behind to second, shipping 5.4 million units during the same time period. There's also a potentially massive new feature called "female health tracking", which lets women track their monthly cycles to look out for variations and changes.

The Fitbit Verse is described as the "rounded square" smartwatch with a touchscreen display. the material used in the frame is anodized aluminum and comes in three color options - rose gold, black, and charcoal, which is more of a gray color. Shipping will start in April.

2016's Fitbit Alta has been one of our favorite fitness trackers since launch, mainly due to the sleek, stylish design that many other Fitbit devices lack. That's because Fitbit gobbled up a portion of Pebble-its IP and engineers-to smarten up its own fitness trackers and compete with Apple.

The water-resistant wristband will track steps, active minutes and sleep patterns with customisable daily goals to help promote a healthy, active lifestyle. The Versa will come with standard smartwatch features like all-day heart rate monitoring, smartphone notifications, and an app store.

This kid-friendly fitness tracker is designed as a great way for parents to monitor their kid's activity. Launching alongside the Ace is a new Fitbit family account that allows parents to keep an eye on activity, and control what apps are connected to the device.

Wearable technology giant Fitbit announced today that it is producing a product for children as young as eight years old to help fight America's childhood obesity epidemic.