If you've ever attempting to live stream on YouTube before, you're aware that the process is more complicated than it should be.
The ban also will crack down on videos that purport to "provide instructions on manufacturing a firearm, high-capacity magazine, homemade silencers/suppressors, or certain firearms accessories".
YouTube's global head of music, Lyor Cohen, recently revealed that people who passively listen to music on YouTube for long periods of time will now encounter more advertisements on objective.
According to Bloomberg, a new YouTube music subscription service is in the works that will feature "exclusive videos, playlists, and other offerings that will appeal to die-hard music fans".
The answer: flood current YouTube music video watchers with ads until they have no choice but to subscribe. Most of those efforts predate Cohen, who joined YouTube in 2016 after about 30 years in the record business, including stints as a road manager for Run-DMC and a senior executive at Warner Music Group. YouTube generated around $10 billion in revenue through advertising, Bloomberg reports.
"There's a lot more people in our funnel that we can frustrate and seduce to become subscribers", Cohen said of the potential for transforming free listeners into paying customers.
With its past subscription-based services, Google has proven that it has yet to build an appealing streaming music platform. Everyone is drunk on the growth of subscription.
YouTube, which is owned by Google, has faced mounting pressure from gun control activists over the prevalence of gun-related videos posted to its site. The latest announcement comes weeks after YouTube added a bunch of new features to make live streaming a better experience for creators and viewers.