Ford has revealed a new high-riding SUV-style Active version of its fourth-generation Focus that will join the Fiesta Active and Ka+ Active models that have already been launched. Available in five body formats - hatch, sedan, cross (active) and estate, the all-new Focus will be built in China, and will subsequently be launched in other parts of the world.
The engine range includes the familiar three-cylinder 1.0-litre EcoBoost petrol, but is bolstered with the addition of a new four-cylinder 1.5 Ecoboost unit that will use cylinder deactivation tech to save fuel under light loads. All told, the new Focus is a handsome vehicle.
The turbo diesel offerings are a 1.5-litre EcoBlue in 70kW and 88kW versions, and a 2.0-litre EcoBlue mustering 110kW. So, in the United Kingdom the product will ask for at least £17 930, which at the current exchange rate is about 1 481 000 rubles.
The interior design of the Focus is completely new which starts with new three spoke steering wheel, instrument cluster and centre console, which get 8 inch Sync 3 infotainment with Apple CarPlay and Android Auto.
Ford says it will offer the most sophisticated range of driver assistance technologies ever seen in the Focus range. There is, however, no mention of an RS or ST so you will have to wait patiently if you want a more potent Focus experience. While the regular Focus tops out for the time being at 180 hp, the ST will reportedly up the power ante to 275 hp, which would be a nice bump over the outgoing 252-hp Focus ST.
"Keep It Simple, Stupid" doesn't exactly sound like a typical automaker phrase, but that's certainly the strategy Ford is taking with the new Focus. Drivers can specify the Focus with a head-up display as an option, so route directions and the vehicle's speed are beamed to the windscreen.
Ford also showed a revamped Escort model along with the Focus in China, betting that the sporty mid-sized vehicles will lure buyers away from Volkswagen AG's Passat and Toyota Motor Corp.'s Corolla. That suite includes: adaptive cruise control with stop-and-go and speed sign recognition, lane-centering assist, adaptive front lighting, Active Park Assist and Evasive Steering Assist.
For more on the Ford Focus, read the in-depth reviews at The Car Connection. There will be a longer wheelbase and more interior space, with the overall dimensions staying about the same as the outgoing models. A 675 watt Bang and Olufsen 10-speaker stereo system pairs up with the latter.
Ford's new sedans and hatchbacks are to hit a Chinese marketplace where consumers have been clamouring for crossover sport-utility vehicles (SUVs), which along with multi-purpose vehicles such as minivans now account for almost one half of China's demand for passenger vehicles.