Apple's stumbling HomePod isn't the hot seller company wanted

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But still, a premium acoustic experience seemingly hasn't spurred a spike in sales for Apple's astonishingly powerful smart speaker. According to someone familiar with the matter, in late March Apple cut its forecast of HomePod sales for the year, and reduced its orders for the device from contract manufacturer Inventec. If this report's numbers can be believed, Apple's physical stores alone would be on track to sell almost two million HomePods in 2018 before considering online and third-party retail sales - a trickle compared with other Apple products. Meanwhile, Amazon's Echo family has maintained a 73 percent share, with Google's Home series in distant second place at 14 percent.

Apple's CEO will be providing a quarterly summary on May 01, 2018 and perhaps at that time he'll shed some light on HomePod over and above marketing-speak.

San Francisco:When Apple Inc.'s HomePod smart speaker went on sale in January, it entered a market pioneered and dominated by Amazon's Echo lineup of Alexa-powered devices. In our HomePod review, we praised the overall sound quality of the speaker and its attractive design, but lamented the limitations around Siri and the fact that it works directly only with Apple Music. That's the novelty of this type of device, not really the quality of the speaker where Apple is placing it's priority. At Apple Stores throughout the country, the HomePod is collecting dust with some locations selling fewer than 10 units a day. Apple declined to comment.

It's still early days for HomePod - but there's no doubt that it's facing some problems. Loup Ventures analyst Gene Munster expects sales of 7 million units this year and 11 million next year; although, that's significantly less than his expectations for Amazon and Google.

To make matters worse, the device missed its December release date, meaning the HomePod wasn't available during the pivotal holiday shopping season when smart speakers were among the most sought-after products. Google, on the other hand, will likely sell 18 million Home speakers in 2018 and 32 million in 2019.

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