Facebook Not a Monopoly, Says CEO Mark Zuckerberg

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Facebook CEO Mark Zuckerberg listens while testifying before a joint Senate Judiciary and Commerce Committees hearing regarding the company's use and protection of user data, on Capitol Hill in Washington, U.S., April 10, 2018.

In the hearings, Zuckerberg will not only try to restore public trust in his company but also to stave off federal regulation that some lawmakers have floated.

You consider my personally identifiable data, the company's data.is that it? But no one put it as bluntly as Sen. And at the moment when the country needed a smart conversation about privacy, what it got was meandering questions and misfires.

"There will always be a version of Facebook that is free", Zuckerberg told the hearing.

Zuckerberg said the change will mean "we will hire thousands of more people" to get the new system in place ahead of USA midterm elections in November.

Zuckerberg said he has called for more investments in security that will "significantly impact our profitability going forward", adding: "I want to be clear about what our priority is: protecting our community is more important than maximising our profit". You can limit what apps you connect Facebook to and that could help keep your personal data more secure. "I'm not actually sure what that is referring to".

In a similar exchange, Sen.

"Your user agreement sucks", Kennedy said to Zuckerberg.

Users can also see the data Facebook has collected on you over the years. If I can figure it out, you can figure it out.

"I'd like to at least know who this friend was, and when it happened", he tweeted.

Zuckerberg: "Senator, you can already do that...."

More: Facebook's Mark Zuckerberg has promised to protect user privacy before.

Facebook CEO Mark Zuckerberg testifies before Congress. That gave Zuckerberg the opportunity to return to his familiar theme: Taking responsibility and making things better.

The Facebok CEO said after the U.S. 2016 election, Facebook's top priority was to protect the integrity of other elections around the world.

"In May 2016 it was reported that Facebook and purposely and routinely suppressed conservative news stories from trending news". He said the company needs to take a "more proactive role" that includes ensuring the tools it creates are used in "good and healthy" ways. The senators wanted Zuckerberg to assure them that outside third parties won't have the ability to spy on users.

He also defended the company's core business model: Using personal data to target ads.

Zuckerberg had gone through rigorous training sessions with lawyers, consultants and advisers in the days before the hearing.

But there was no real challenge.

"That goes for fake news, for interference in elections and we didn't take a broad enough view of our responsibility and that was a big mistake and it was my mistake and I'm sorry", the Facebook CEO said. But he acknowledged that Facebook did not notify the FTC in 2015 when it first learned of that company's data-harvesting. It was. Was it open to regulation? Yes. Whenever he couldn't answer a question, he simply promised to get back to lawmakers later.

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