Leaked Memo Shows Apple's Efforts to Prevent Leaking

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Apple has always been obsessed with secrecy, but a new memo seems to take it to the next level.

Apple has had 12 employees arrested over the course of previous year for leaking internal information about future software plans, according to a memo leaked (ironically) today, spotted by Bloomberg.

The memo lays out examples of times when whole product announcements have been spoiled by leaks to the media.

Apple said, though not in as many words, that if found guilty the leakers would face hell. One person betrayed their trust.

For instance, in 2017, minutes before the keynote address, the daughter of a then Apple employee had given a hands-on of the unreleased iPhone X on YouTube through her vlog.

James Damore, an ex-Google engineer who shared a 10-page memo criticizing company policies, says he can't get a job after being fired (much like Apple's aforementioned threat) because Google is essentially "the don" or "godfather" of Silicon Valley. In some cases, they face jail time and massive fines for network intrusion and theft of trade secrets both classified as federal crimes. Accordingly, the employees who leaked information lost everything when they were caught red-handed.

These leaks come from direct employees, contractors, and suppliers and include information about future products and software features. Recall, Apple will likely introduce two iPhones this year with OLED displays, a 6.5-inch iPhone X Plus and a second-gen iPhone X. More interesting, though, is the tidbit that Apple and Samsung are still negotiating on price for the OLED panels.

According to a new investor note from UBS analysts Steven Milunovich and Benjamin Wilson, Apple won't just stick to the $1,000 price range but it will also breach the current price range for its upcoming iPhone X this year, Business Insider reported. In 2017, Apple caught 29 leakers. Read the whole memo at Bloomberg. They are the result of a decision by someone who may not have considered the impact of their actions.

The memo also said, "The employee who leaked the meeting to a reporter later told Apple investigators that he did it because he thought he wouldn't be discovered". He fortifies, "The best way to honor those contributions is by not leaking".

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