Microsoft's value overtakes Alphabet for the first time in three years


Alphabet's end of day market value was $739 billion.

The big picture: Amazon and Apple may hold the two top spots as far as the world's most valuable companies go, but Microsoft is rapidly climbing the ladder.

On Tuesday, Microsoft's market cap surpassed Google parent company Alphabet's for the first time in three years, as the two tech giants continue on in the unofficial race to a market capitalization of $1 trillion. Would seem, investors see more potential in Microsoft's cloud infrastructure then in Google's slightly diminishing ad dollar return quarter over quarter.

Apple and Amazon have the Number 1 and 2 spots, respectively.

We'll just have to wait and see if Microsoft can maintain this lead while Google attempts to also shift part of its focus towards the cloud and enterprise customers as well. And about 70 percent of Apple's business is selling iPhones. Microsoft's market capitalization gained about 40% over the previous year, buoyed by its successful software subscriptions business and cloud computing growth.

Alphabet and Microsoft have traded places before; the first time occurred in 2012, when Google surpassed the Redmond company, signaling the transition from desktop-based software to web platforms and mobile computing.