Domino’s Pizza wants to repave your city’s potholes


"We know that feeling is heightened when you're bringing home a carryout order from your local Domino's store", Russell Weiner, president of Domino's U.S., said in a statement.

Domino's Pizza ($DPZ) is filling in potholes in towns across the US with a new '"Paving for Pizza" initiative.

"We don't want to lose any great-tasting pizza in a pothole, running a wonderful meal".

According to the press release, "Domino's has already worked alongside four municipalities to help fix roads that directly affect their customers, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California".

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button.

Domino's is letting it known they are fixing potholes but writing, "OH YES, WE DID", on the repaved area of the street. Domino's Pizza is asking customers to nominate their town for pothole repairs.

According to Yahoo Finance, Domino's has worked with four municipalities, including Bartonville, Texas, Milford, Delaware, Athens, Georgia, and Burbank, California. If selected, "the city will receive funds to help fix roads so pizzas make it home safely", the press release stated. It brands the fixed potholes with a Domino's logo and the tagline "Oh yes we did". You will be notified personally if your town is nominated.

Fouracre declined to disclose specific grant details, but said they're "smaller", "not multi-million dollar" awards created to add on to pothole-fixing budgets. She said Domino's wasn't disclosing how much it was spending on the grants.