'Solo: A Star Wars Story' plummets to $29 million second weekend

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Best guess: the movie has around $40 million to $50 million left in its run here on the homefront. If things keep going this way, Solo is set to be the lowest-grossing live-action theatrical Star Wars movie of all time in America when adjusted for inflation, according to Forbes. Solo had a reported production budget of $250 million, while Lucasfilm spent many millions more to advertise the film.

Disney's worldwide distribution chief Dave Hollis, however, begs to differ.

He noted that in comScore's audience survey, most of the over 1,000 people polled "really liked" the movie. Oscar victor Ron Howard was brought on to take over, and Lucasfilm paid him and covered the cost of whatever re-shoots were needed.

"Solo: A Star Wars Story" clung to the top spot in North American theaters this weekend but again fell below expectations, taking in $29.4 million, just over a third its opening-weekend receipts, said box office tracker Exhibitor Relations. Through a series of daring escapades deep within a dark and unsafe criminal underworld, Han Solo meets his mighty future copilot Chewbacca and encounters the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga's most unlikely heroes. The first Jurassic World earned a jaw-dropping $1.01 billion in foreign markets in 2015, and while Fallen Kingdom isn't expected to perform almost as well (it doesn't have the "First Jurassic Park movie in 14 years" narrative going for it), it's still going to make a killing. While Solo may not be a hit on the same scale as those, it will make more money from Blu-ray/DVD sales and whatever deals Lucasfilm cuts with other places where the movie may air like airplanes and streaming networks. "We think this is probably not the case, and that Solo's biggest problem was an uncharacteristically (for Disney) poor marketing campaign".

And "Avengers: Infinity War" just keeps on a rolling! Bad news is Solo dropped 65% since last weekend.

According to Deadline, Doug Creutz - a veteran media analyst at Cowen, a financial services company - issued a detailed report to investors reaffirming his "market perform" rating of Disney shares following the release of Solo: A Star Wars Story.

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