Target takes heat for 'Baby Daddy' Father's Day cards


Target is selling "baby daddy" cards for Father's Day - and company officials are taking some heat for it.

Target responded to customers' concerns in a Wednesday morning tweet, saying it never meant to offend shoppers.

"We want all guests to feel welcomed and respected when they shop at Target", the statement said. "We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores".

Target is the latest brand to find themselves in a social media mess after customers called them out for selling racially insensitive Father's Day cards.

The popular chain said: We assure you it is never our intention to offend our guests with the merchandise we provide. It's not sweet or nice, ' she stated. "It's a term used to describe a deadbeat or absent parent", she wrote.

Saunders had found the particular card at a Rockwall, Texas, location but comments on her post detailed how the card was housed at stores across the country.

Saunders thanked the store via Twitter but says many people were angry she was upset about the card at all. Urban Dictionary defines it as a man who is the father of your child who you did not marry.

Target doesn't manufacture the cards and American Greetings was not available for a comment, but Saunders hope to shed light on why the card upset her.

Still, Saunders claimed the card was racist, regardless of its intent, because "there were no baby daddy cards for teenage white girls running around saying it".