Amazon Prime Day is a big day of sales for Amazon Prime members. Amazon hasn't officially said any of this yet, but our sister site TechRadar stumbled across an Amazon Prime Day 2018 banner on the Amazon UK website. It is possible that Amazon will run Prime Day on different days in the USA and UK.
The leaked banner says that Prime Day 2018 will start at noon July 16 and last a day and a half. (Last year's was a 30 hour event.) It would also be a notable shift from the company's history of running Prime Day on the second Tuesday in July.
Prime Day comes later than expected and TechRadar speculates the 2018 World Cup edition in Russian Federation might be to blame.
Last year, Prime Day began at 9pm Eastern / 6pm Pacific, and ended at midnight Pacific. The discounts offered are only offered to Prime customers, and so Amazon typically promotes the Prime membership as much as possible prior to Prime Day - at a lower price.
Prime Day deals will obviously include heavy discounts on Amazon devices like the Echo, Echo Dot, Fire TV Stick, Kindles and tablets - Amazon regularly runs discounts on these items throughout the year so there's a very good chance that for Prime Day it'll haul out its cheapest ever prices on at least a few of these items if not all. The final game of the football tournament takes place on July 15th, a day before Prime Day 2018 is supposed to launch.
Amazon Marketplace sellers are also expected to be active participants in this year's Prime Day.
More than a dozen other major retailers have since started taking part in the event by offering their own massive sales events to counter Amazon.