The news website says that they changed their name because they now "burger" just as well as they "pancake". The change is not permanent, a company spokeswoman said, but rather is a move to promote its new burger line.
Step aside, pancakes, there's a new focus of the menu at IHOP. On June 4, it announced they were flipping to "p" to a "b", but not what the "b" was going to stand for. When the change was announced, many social media users had guessed that the "b" might stand for "breakfast" or "brunch".
"Burgers are a quintessential, American menu item so it makes flawless sense", said Chef Nevielle Panthaky, Head of Culinary at IHOb. At certain locations, customers can try one of the new burgers for as little as $6.99, a price that includes unlimited fries and a drink.
"The vast majority of people were having fun with the name change and were trying to solve the riddle".
"The big opportunity for the IHOb brand is to develop our lunch and dinner business".
Although at least one IHOP location in Hollywood received new IHOb signs, IHOP president Darren Rebelez told CNNMoney the vast majority of the almost 1,800 other locations will still go by IHOP.
IHOP owner Dine Brands (DIN) is also the parent company of Applebee's. And we imagine IHOP will be realizing before long what the people really want from its kitchen.