While eliminating locked accounts from follower totals will not affect MAU or DAU totals, Twitter's efforts to shut down other kinds of accounts - including those set up by spammers - potentially could, Gadde acknowledged.
Another big loser in the purge was Twitter itself, which shed 7.5 million of its almost 63 million followers because of the change.
Across the board, Twitter's most followed celebrities felt a cut on Thursday.
Although losing 2 million followers is undoubtedly a significant drop, proportionally speaking it's not necessarily huge. This week, the company said it will remove these from profiles, reducing the number of followers users have.
By cracking down on fake accounts, Twitter hopes to restore faith in the controversy-ridden platform where influence-from entertainment to politics-can be inflated by automated or fake followers, the New York Times reports. Twitter said its service-wide average drop was expected to be four followers.
Singer Katy Perry saw more than 3 million of the 110 million followers on her Twitter account suddenly vanish, while Justin Bieber's social media account shrunk by 1.4 million. "Twitter purge doing the most". The accounts that Twitter was purging today were locked accounts that the company "detected sudden changes in account behaviour" and if the owners didn't validate their accounts, they were henceforth purged.
Tech executive Elon Musk saw the smallest dip, 0.3 percent, or about 71,000 followers.
"This specific update is focused on followers because it is one of the most visible features on our service and often associated with account credibility", Vijaya Gadde, Twitter's legal, policy, and trust and safety lead, wrote in a blog post.
Well, it is now happening and people have started noticing the drop in follower accounts.