Clarification, Aug. 27, 3:34 p.m. PT: Updates to clarify that Disney hasn't yet revealed the name of its streaming service. This includes things we already knew, such as how it won't be pulling existing Disney and Fox-owned movies and shows from Netflix, Hulu and other streaming services to put onto their own platform. That will be at a cost though, as Variety notes, the company now earns about $300 million of revenue annually from Netflix.
But Disney won't have almost as much original content on Netflix, which offers upwards of 700 originally-produced titles.
Disney is counting on the exclusivity factor of selected Marvel, "Star Wars", Pixar and Disney-branded properties to drive interest in the service. That tricky balancing act is made even more hard by Disney Play being put under a microscope by Wall Street - analysts predict the service will need around 40 million subscribers to break even - and as such Iger and co have no intention of matching Netflix when it comes to sheer overwhelming volume of content on offer.
That's in addition to a robust catalog of movies, both old and new: The article reaffirms that, beginning in 2019, Disney Play will be the streaming home for the studio's entire feature slate, including Captain Marvel, Avengers 4, Dumbo, Toy Story 4, The Lion King, Frozen 2 and Star Wars: Episode IX.
Disney's streaming service is yet another viewing option which will cater content to its viewers, and another reason to move away from cable.
Instead, the subscription streaming service, which was first announced in August 2017, remains nameless. Disney CEO Bob Iger acknowledged that price reflects that Disney Play won't have the breadth of content that its chief competitor does.
With or without Star Wars flicks, will Disney's movies and small swath of original stuff be enough to justify people spending money on another streaming service? An analyst cited in the Variety report estimates that Disney Play will need "40 million subscribers paying $6 a month" to break even.