A tricked-out iPhone XS Max costs more than a MacBook

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Apple's new iPhones start at $749 with the iPhone XR, regarded as the new standard-issue iPhone, and rise to a thousand dollars with the iPhone XS and $1099 with the XS Max.

And like the XS and XS MAX, the XR features Smart HDR, which preserves better highlight and shadow details across photos.

The iPhone XR could spur Apple customers to finally upgrade.

Apple also announced a new Apple Watch, which will move further into medical device territory.

"The larger screen will be very important in China to turn around the trend there, because they have lost some share in the last few years, partly because of screen size", she added.

The iPhone XR - the lowest-ranked member of the American multinational technology company's expanding X family of devices - is exactly what it needs to revive its sluggish smartphone sales. The iPhone XS is available in Silver, Space Grey, and Gold.

The display changes are nearly as big as the design changes, because the iPhone XR has a 6.1-inch screen, while the iPhone 8's is just 4.7 inches.

As mentioned before, the XR has just one rear camera. It has an improved dual camera (still arranged vertically) with adjustable depth of field.

Tech analyst Patrick O'Rourke joined in, tweeting: 'I want to go on the record now as saying that iPhone Xs Max is a bad name for a smartphone...' However, the Portraid mode and bokeh effect can be found in the iPhone XR as well.

Using the direct price conversion, the iPhone XR pricing is quite similar to the iPhone 8 at the time of launch.

The XS will start at £999, the same as last year's iPhone X.

Both chipsets have six cores, but the fastest cores in the A12 Bionic are up to 15% faster than the A11 Bionic, while the high-efficiency cores are up to 50% lower power. It underlines what a powerful franchise Apple has created and that the public's love affair with the iPhone is stronger than ever.

'Apple's new phone's name is iphone XS which like every other iphone would be EXCESSively overpriced, ' @Bhavessshh tweeted. The iPhone XR will launch a little later, on October 26, with pre-orders opening on October 19.

Apple's removal of the 3.5mm headphone jack has been considered a controversial and user-hostile decision beginning with the iPhone 7, so it's no surprise the latest devices are also missing the port. Apple sold nearly twelve times as many iPhones - 216 million - that year. However, it's early to give a verdict on it but our hunch is that Apple might just have a victor on its hands with the iPhone XR.

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