As usual, the Apple Store went down in advance of the new product announcements. These specs are virtually identical to those of the iPhone X, but Apple says the Xs uses the most durable glass ever on a smartphone.
Apple is also expected to unveil the Apple Watch Series 4, that is rumored to be thinner and have a larger screen, as well as extra medical features to monitor heart rates, according to CNBC and 9to5Mac.
This is a developing story.
Apple as usual is hosting its annual iPhone event in September, and this time it sent out invites for a September 12 event set to be held at the Steve Jobs Theater. As expected, the iPhone XS Max is shown to sport a much larger 6.5-inch screen than its predecessor, which housed a 5.8-inch display.
The standard device that would be replacing the iPhone X is said to be called the iPhone Xs, resuming the tradition of having an "s" device cycle after skipping it past year with the launch of the iPhone 8.
Rival Samsung Electronics Co Ltd has a few models that cost almost as much as Apple models, but the bulk of its line-up, like that of other phone makers, consists of cheaper models.
Apple's market capitalization has passed $1 trillion and the company needs to sustain revenue growth. And while there are plenty of rumors, one thing is certain: They'll all be expensive.
The Apple Event will be available through the "Events" app on both the fourth and fifth-generation of Apple TV devices. There's really no point for Apple to continue to limit the outlets it streams to. Though the headphones got off to a slow start, they have quickly helped Apple capture 26% of the USA wireless headphone market, according to NPD Group. While similar in size to the iPhone 8 Plus, the Xs Max will employ a steel chassis opposed to aluminum.