While the iPhone XS gets a 5.8-inch all-screen OLED Multi-Touch display, the iPhone XS Max sports a larger 6.5-inch screen, the largest on an iPhone ever. The dual camera is of the 12-megapixel dual camera with dual optical image stabilization.
In addition, the OLED-based Retina displays found in the iPhone X. iPhone XS and iPhone XS Max boast significantly higher pixel-counts, pixel-density and contrast-ratios.
Schiller said that the iPhone XS is liquid proof against "even beer - this is some of the most fun test we get to do at Apple". These include the iPhone Xs, iPhone Xs Max, and a more affordable successor to the iPhone 8 called the iPhone Xr.
The iPhone Max XS is released for preorders on Friday, September 14 - you'll be able to get your hands on the mother of a mobile one week afterwards.
Enhancements have also been made to the sensors in the new Watch, enabling it to detect and alert users if it notices a low or irregular heart rate.
The iPhone XR also sports the same Face ID tech as the iPhone XS.
Jeff Williams, Apple's chief operating officer, speaks about the new Apple Watch Series 4 at the company's product-launch event in Cupertino, Calif., on Wednesday. The Apple Watch will keep a track of the patterns and you can export the patterns using the Health app into PDF files that you can share with your doctor.
Coupled with that is a new gyroscopic sensor that not only makes fitness tracking more accurate but now enables a new safety feature called fall detection. So expect similar looking devices to last year's iPhone X with a few internal upgrades.
Apple says that the device, which starts at £399, will have the same 18-hour battery life as the previous Apple Watch.
Apple introduced its first £1,000 smartphone - the iPhone X - last year, and despite a slight drop in sales, the company has reported increased revenue and profit during 2018.
For starters the Watch Series 4 is thinner, yet despite that it now has a much larger OLED display that nearly reaches to the edge of the device.
It will be available on September 21 in 3 finishes: silver, gold, and stainless space grey.
While the U.S.is the big launch for many of our readers, the Apple Watch 4 goes on sale in many other countries worldwide.
However, the feature isn't exactly available yet but it has already received an FDA approval.