Apple's greatest magic trick: A $749 iPhone is now "cheap"

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Apple is expected to ship 127 million iPhones, new and old, in the second half of 2018, achieving a modest volume growth over the same period past year.

The iPhone XR starts at $749 with 64GB of storage, the same price as a smaller screened iPhone 8 256GB model and $50 more than an iPhone plus with 64GB of storage.

Three new iPhones are heading our way: the XS, XS Max, and the XR. Its normal route is to dock the price of previous year's models by $100 and continue selling them, which is what it did for the iPhone 8 and iPhone 7 this year.

In other words, Apple isn't treating the iPhone XR as some shabby relation. Our colleague Gareth Beavis over at T3's sister site TechRadar has had some serious hands-on time with the iPhone XR and these are his thoughts.

Predictably, the move to charge extra for the dongle generated some criticism on Twitter.

Looking at the very first iPhone XS Max and iPhone XR Geekbench scores hitting the web today, it seems clear that Apple's 2018 iPhones will have absolutely no match from any of the Android vendors in terms of performance this year or even in 2019, thanks to Apple's super-fast A12 Bionic chip.

That being said, on its own he notes it "could be mistaken for the iPhone X of last year". Side by side, the iPhone XR screen looks duller and less pin-sharp. Both boast a dual-lens 12-megapixel camera.

'The iPhone Xs Max price reflects the name.,' one user tweeted. Apple gave us cryptic guidance like "it lasts 90 minutes longer than the iPhone 8 Plus".

They come in gold, silver, and space gray. "I think, by far, the best-selling iPhone product over the next year is going to be the iPhone XR". With the iPhone XR, which comes in yellow, coral, blue and red as well as black and white, the color is already baked into the phone (but you'll probably want a clear case for your glass-backed phone anyway). If you're an iPhone 6s devotee, you can still buy the devices through your carrier, or find refurbished versions online.

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