The mostly excellent Galaxy S9's new features aren't quite as good as we'd like, but you'll probably want to buy one anyway. So here's how you watch it, and what we're expecting to see this year.
The company is reportedly set to introduce two updated versions of the iPhone X - including a larger Plus-style phone - alongside a cheaper version of the device, complete with the all-screen front panel and Face ID. Which means that September's event is definitely not going to be all about the iPhone XS, iPhone XS Max (or whatever its called), and the 6.1-inch iPhone with an LCD display.
If it's a bigger phone you are after then you could be in luck as there's been plenty of speculation around a larger device which could be called the iPhone Xs Max or Plus.
For those choosing not to be early adopters, or anyone devoted to the home button, price cuts are expected on the older phones. About 17 percent will trade in their current model for last year's iPhone X, and just about 16 percent will opt for the iPhone 8.
A low-priced version of the iPhone X, with a 6.1-inch screen, it is expected to attract mass attention.
As always though, stay tuned for more information (and LEAKS) throughout the day leading up to the event.
The iPhone XR, which is expected to sport a 6.1 inch-screen, will come in black, white, red, yellow, coral and blue with available storage at 64 GB, 128 GB and 256 GB, according to the sitemap leak discovered by Allthings.how.
While the iPhones will be the Wednesday's main attraction, Apple's growing smartwatch business will see stage time, too. Simply opening the app will start the live stream, giving viewers a much better experience than watching it on their iPhone, or on a small window on a computer.
While it is the market leader, the Apple Watch still doesn't sell in high enough quantities for Apple to break out individual unit sales like it does for Macs, iPads, and iPhones.
The OS, Watch OS 5 is also due for release in this event with several new features.