Osaka's multi-racial identity is unusual in Japan, and she was asked at the news conference about how that factored into the Nissan relationship.
Naomi Osaka said on Thursday Serena Williams's row with the umpire during the US Open final had not altered her feelings about winning a Grand Slam, largely because she had no idea how she was supposed to react.
Williams was fined $17,000 after losing a point and a game for various code violations. I believe her message would have had a far greater impact if she had put out a well-thought-out statement after the match was over, when she had some time to reflect and cool down.
Osaka, 20, became the first Japanese player to win a Grand Slam with her 6-2 6-4 win over her idol Williams in the final on Saturday. Her father, Leonard Francois, was inspired to get Naomi and her older sister Mari into tennis after watching the Williams sisters rise in the late 1990s.
She lost her temper, and while the reasons behind that might have been building for months, years or generations, that's really beside the point. "The brand is always challenging expectations, and I look forward to bringing its vision for driving excitement to new audiences around the world".
The jeers mostly were a response to the controversy that overshadowed the match: The chair umpire assessed Williams a full game penalty after she berated him for accusing her of cheating by taking illegal coaching.
"I didn't know Ramos was sitting in the chair". Instead, the prevailing theme was Nissan's belief in Osaka's ability to connect with young consumers globally. She joins a roster of Nissan's other global ambassadors, including soccer players Gareth Bale of Real Madrid and Manchester City's record goal-scorer Sergio Aguero, who both featured prominently during Nissan's most recent UEFA Champions League sponsorship campaign.
The interview concluded with Osaka revealing her celebrity crush is Michael B. Jordan, prompting Ellen to snap a photo of Osaka and send it the Black Panther star. She was called on three violations over the course of the match.
But it seems as she had been preparing for the moment for a long time.
"People tell me I act kind of Japanese, so I guess there is that".
'[Williams] said she was proud of me, and that I should know the crowd isn't booing at me, ' Osaka said. Others chose to point out that Williams' actions had taken away the spotlight from the 20-year-old first time victor Osaka, who became the first Japanese to win a grand slam title.