Got $1,100? Apple shows off its most expensive iPhone yet

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The company introduced the Apple Series 4, a watch with a whole new design that includes a curved screen, runs two times faster than before, and has 30% larger screens... A new gold colour will be available alongside last year's grey and silver.

The new chip can work with machine-learning processors to better detect peoples faces and bodies for features such as "instant red-eye reduction", he said. That's mostly because of the phone's massive display - at 6.5-inches diagonal, this is the biggest screen that Apple has ever squeezed into a smartphone. It'll have a roughly 6.1-inch screen with LCD instead of newer OLED technology. The case is made out of glass and aluminum (compared to stainless steel on the XS variants). Importantly, all three models aren't strictly public knowledge (yet).

The phones may raise the iPhone average sales price, boosting revenue and profit, while expanding the total number of active Apple devices to support sales of accessories and digital services. The iPhone 8 starts at $599.

So we'd take these photos with a pinch of salt, but whether they're the real deal or not they're probably more or less representative of what the iPhone XS will look like. A $699 version is unlikely and wouldn't be good for earnings, Hall added.

For those wondering, you will be able to download iOS 12 final on the 17th of September, according to Apple during its iPhone Xs keynote.

The details of Apple's annual September product reveal have been kept mostly secret. The company may also announce a new smartwatch. It said it had approval for the device from the U.S. Food and Drug Administration. The company plans to introduce new Apple Watches with larger screens that go almost edge-to-edge, showing the user more information.

The FDA said it worked with Apple to develop apps for the Apple Watch. The company's Mac sales have declined year - down 13 percent from the previous year in its latest earnings.

The report showed that more than four million Apple smartphone owners were considering an iPhone upgrade in the next 12 months.

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