How to pre-order the iPhone XS and iPhone XS Max

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Apple's iPhone XR pricing strategy shows the company is pushing users onto a more secure authentication, signaling that Apple Pay enhancements are coming, Goldman Sachs says.

In 2016, Apple replaced the gold cases with ceramic ones and lowered the starting price of the Watch Edition to $US1,250.

The Apple Special Event held September 12th did not mention a successor to the iPhone SE, and instead, let go of the original SE altogether.

The iPhone 6s and its larger sister phone, the iPhone 6s Plus, were released in 2015, making them 3-year-old phones at this point. The last time it discontinued an iPhone model a year after announcing it was the iPhone 5, released in 2012 and canned in 2013. But beware that if you're planning to buy an iPhone 8, it won't come with a dongle, either. The new range now comes with a fullscreen display and FaceID as standard - this was introduced by the trendsetting iPhone X previous year. According to the reliable Apple analyst Ming-Chi Kuo, Apple paid $US120 to $US130 per screen unit, about twice as much as it normally pays for screens. The iPhone XR surprisingly includes numerous same capabilities as the iPhone XS, with the most significant differences being the LCD display and a single-lens camera system.

Until it was killed off on Wednesday, the iPhone SE had been a rare budget-conscious device from Apple, priced at $US350.

The two phones are nearly identical in design and features, with the XS being a refinement of last year's phone.

The cheapest iPhone is now the iPhone 7, which starts at $US449. And yet, it's been relegated to the scrap heap of history.

The iPhone XR starts at $749 with 64GB of storage, the same price as a smaller screened iPhone 8 256GB model and $50 more than an iPhone plus with 64GB of storage.

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