IPhone XS Max: How it compares to Pixel 2 XL, Note 9

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'The iPhone Xs Max price reflects the name.,' Twitter user @juhasaarinen wrote. The thicker, less flexible LCD display panel results in slightly larger bezels all around the XR than on the OLED iPhones.

Others pointed out that it was a missed opportunity, arguing that the firm should have called its XS Max - which has the biggest iPhone display yet - the iPhone XL. It's got the same basic design of the iPhone X and XS, with a large edge-to-edge screen. Even the fact that Apple discontinued last year's iPhone X shouldn't come as much of a surprise given that the new iPhone XS seemingly serves as an entry-level option for consumers eager to pick up a new device without necessarily breaking the bank. Fortunately, except for an additional sensor, iPhone XR retains all of the software and hardware features like optical image stabilisation and 4K video recording at 24 fps, 30 fps or 60 fps.

The latest iPhone models are just getting more expensive.

The iPhone XS Max dimensions are 6.20 x 3.05 x 0.30 inches (157.5 x 77.4 x 7.7 mm) and it weighs 7.34 ounces (208g).

Apple has bolstered the batteries loaded into each phone too. The phone also comes in coral, which is a pale pinkish colour, as well as black and white, but really, go bold.

Moving to the camera, both the iPhones will have two 12-MP cameras one of which will be a telephoto lens and the other will be a wide-angle lens. There's also Qi wireless charging and it also supports 50% fast charge in 30 minutes provided you have the right accessories.

This includes the $1099 6.5-inch iPhone XS Max, the $999 5.8-inch iPhone XS, and the $749 6.1-inch iPhone XR. While last year's premium priced iPhone X helped boost the company's smartphone revenue, the stagnating unit sales are holding back the company's overall growth, and have led to declining market share. (I couldn't test it because it wasn't activated on the phones in the demo room.) In general, our carriers have banned dual-SIM phones in the past; the most successful so far have been OnePlus phones, which haven't been sold through carriers.

There's also Dual-SIM support but for those outside of China would need to use an e-SIM for the secondary connection. This year, we're getting three new iPhones.

It will be available to order from 19 October, and will start shipping on 26 October. Despite being all glass and steel, the iPhone XS Max isn't slippery at all.

With LCD display, iPhone XR delivers lesser resolution 1792x828-pixel resolution at 326 ppi and 1400:1 contrast ratio.

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