Unveiled at the company's Gather Round event in Cupertino, it will be available soon after the also new iPhone XS and XS Max.
But this time around each new model takes inspiration from the iPhone X, which means edge-to-edge screens and no home button. Instead of the stainless steel of the iPhone X, its housing is made of aluminum, and features a glass back to make wireless charging possible. The phone comes in three different storage sizes-64 GB, 128 GB, and 256 GB-and will be available in six finishes: black, white, red, yellow, blue, and coral. The phone sports a 6.1-inch edge-to-edge LCD display (which Apple dubs "Liquid Retina") that sports a notched design and provides more overall screen space than the iPhone 8 Plus.
The iPhone XS and XS Max feature improved dual 12-megapixel cameras, with better True Tone sensors and fast 1.8 aperture lenses. It features Smart HDR, which automatically makes improvements to photos using machine learning.
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Still, for those who started out with the iPhone 3G a decade ago, we can't help but feel nostalgic for the familiar circle. It's a considerable step up from even last year's model, and you might want to consider it even if you have a relatively recent version.
This will be Apple's new flagship phone with a 5.8-inch screen.
9to5Mac Images of the iPhone XS and XS Max were leaked earlier this month.
For the first time, the device can also detect when its wearer has fallen using the device's accelerometer and gyroscope, and delivers an alert from which they can contact emergency services.
Apple said orders for the iPhone Xs and Xs Max will begin September 14, and the devices will ship beginning a week later.
There's a slightly better screen, some improved water resistance and Apple's new A12 Bionic processor to make everything run that little bit faster. Despite all this extra tech, Apple promised that the Watch Series 4 will offer the same 18-hour battery life as the previous generation.
"It's a good way for Apple to get people with older devices, like the 6 and 5S, to upgrade".
Also worth noting is the fact that Apple's new iPhones no longer include a Lightning-to-3.5mm audio adapter.