The photo of the Passport being driven through a curve in a dirt road makes strategic use of the SUV's dust wake to obscure any details of its exterior.
Honda is building a brand-new SUV with an old name to fit in between the CR-V and the Pilot. The sizing pegs it squarely as a rival to the Ford Edge, Nissan Murano, and soon-to-launch Chevrolet Blazer.
Honda goes so far as to say that the Passport was created to hit the sweet spot between a daily driver and a weekend off-road, all-weather adventure vehicle. Honda pulled the Passport from the market in 2002 in favor of the more car-like Pilot.
USA sales of midsize crossovers have climbed 3.8 percent this year in an overall market that has expanded just 0.5 percent.
"The new Passport is a more personal, powerful and off-road-capable SUV that hits the sweet spot between daily driving comfort and weekend off-road, all-weather adventure capability", said Henio Arcangeli Jr., senior vice president of the automobile division of American Honda Motor Co.
Honda is having a big year for its light-truck and SUV segment saying that it is on track for a fourth-straight record year of growth. Honda will build the Passport alongside the Pilot in the company's Lincoln, Alabama plant, which suggests the two SUVs may share parts.