Palm oil is one of Malaysia's biggest exports worth around £17bn a year but the growing backlash over the destruction of Asia's biodiversity has sparked an angry response from farmers; who already see their livelihoods under threat from an European Union ban on palm oil in biofuels in 2020.
Iceland's emotional Christmas advertisement featuring a cartoon orang-utan has been banned from television for being "too political" - a vetting body says it can not clear the Greenpeace-made film which highlights the plight of the orang-utan because it breaches guidelines.
Just think about the hype around John Lewis - people actually sob at that shit.
Clearcast - an organization that approves all commercials before broadcast and which is jointly owned by broadcasters including CNN's parent company, Turner - said Friday that supermarket Iceland's film breached the UK's ban on political advertising in broadcast media.
It's on YouTube so we can all still see it though, just imagine the last seven seconds of it is a cut to some pre-cooked roast potatoes being served up by a textbook TV mum, then whatever Iceland's current slogan is comes up, written in a Christmassy font.
However, this year, Iceland's advert will not appear on TV alongside those of other leading retailers - as its anticipated advert hasn't made it to our screens.
Managing director Richard Walker said: "Throughout 2018 we have led the retail industry to take action in areas such as rainforest destruction for palm oil and plastic pollution of our oceans".
Iceland raising awareness of palm oil consumption.
Oh Rang-tan in my bedroom I swear it on the stars, the future's not yet written, but I'll make sure that it is ours". "The culmination of our palm oil project is offering our customers the choice of an orangutan-friendly Christmas, and we wanted to reflect this in our advertising".
Iceland's Christmas TV advert banned after concerns that it doesn't comply with political rules.
It added that Greenpeace had "not yet been able to demonstrate compliance in this area".