Now, ahead of this year's Geneva show, Palmer says the all-terrain concept "offers explicit clues" on what to expect for the first Lagonda model. After kickstarting the Lagonda brand with the slick Vision Concept last year, Aston Martin will return to this year's show with the All-Terrain Concept.
Aston Martin Lagonda Global (LON:AML) had its price target reduced by Kepler Capital Markets from GBX 1,750 ($22.87) to GBX 1,450 ($18.95) in a research note issued on Friday, January 11th. It is here that Aston Martin will be showcasing its nearly production ready Lagonda all-terrain SUV concept. Serving as their ultra-luxury division exclusively powered by electricity, the Lagonda brand is a step-up in opulence that comes with zero-emissions, more stylish designs and self-driving capability.
News about the new electric luxury SUV was accompanied by a single teaser image that reveals a low, wide silhouette punctuated by a wide grin of a fascia. As this is 2019, the Lagonda concept will be an SUV. Where the 2014 Aston Matin Lagonda sedan had a 5.9-liter V12 to play with, new Lagonda cars will go electric instead.
Billed as a preview of the first model the revived Lagonda brand will put into production, the All-Terrain concept follows the Vision concept revealed at the same show in 2018 (and a sketch unveiled thereafter). If the Lagonda Vision Concept is any indicator, that means an open concept design that allows for more fluid interactions between passengers. "I'm expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd's reaction first-hand".
Once in the real world, it'll find itself sitting on architecture closely related that that of Aston Martin's fossil-fueled DBX, a auto with which it'll share the new St Athan production line when manufacturing begins in 2021.
Though this incarnation of Lagonda is an all-new company, the brand itself has an extensive heritage. The vehicle will feature a battery-electric drivetrain.
The 89th Geneva International Motor Show is scheduled to take place in March this year.