Was it really just a coincidence that the Knicks used a photo of Kevin Durant in advertising for season-ticket renewals? The Knicks, though, have been closely linked to Durant, a two-time NBA Finals MVP, in free agency.
Well, the photo also happened to prominently display Kevin Durant.
The photo was part of a pitch to season-ticket holders to renew their packages for the 2019-20 season.
Upon realizing Durant was in the photo, the team took it down as a precaution, they said in a statement - even though it was one of many used on its website.
As the organization states, it was a rotating image that appears on their website, but given the amount of attention it has received, it decided it was in the team's best interest to remove it.
Using an opposing player in a sales photo is not strictly against National Basketball Association rules, according to reporting from the New York Post, but Durant's contract situation has brought about concern.
The Knicks will reportedly have $70 million in cap space at the end of the season and were recently crowned the most valuable team in the National Basketball Association, at an evaluation of $4 billion.
The Atlanta Hawks were fined for tampering in 2013 when an email to season-ticket holders mentioned "players who are now under contract to other teams but who will become free agents [in the] summer".
Durant is averaging 27.3 points, 7.1 rebounds and 6.0 assists per game.