Unfortunately for Spotify, in addition to ad blockers for browsers, there are apps for Windows and Android created to block the streaming service's ads. "Spotify learns from each engagement, fueling a more personalized ad experience".
This is not new several websites have also recently cracked down on ad blockers.
In an updated Terms of Service, Spotify now explicitly says that the use of ad blockers on its service is not permitted. In August 2018, it was reported that the company has various detection methods in place monitoring consumption on the service. The music service also reportedly estimated that 2 million users are using an ad-blocker or a modified app to avoid ads, which is about 2 percent of its ad-supported monthly users.
"We take the artificial manipulation of streaming activity on our service extremely seriously", the spokesperson told DigiDay. Spotify began to control by disabling such accounts when it detects any abnormal activity. Users found in breach of the rules could have their accounts suspended or terminated.
Spotify account users who are using ad blockers and are flagged by the music-streaming platform are expected to be disabled by March 1, 2019. In doing so, the user is requested to switch off the adblocker if they wish to make use of the streaming service again. Spotify's latest earnings reveal that the company turned a profit - the first time in its entire 13-year history.