Being an Amazon Prime member is much like knowing the bouncer at the club. There's no app, just the Alexa Skill. Apparently, Apple is also looking to finalize a deal with Roku, a US manufacturer of digital media players that allow access to internet streamed audio or video services through TVs. Late previous year, Apple Music began streaming support for the Echo as well. With this, Fire TV devices can be used to stream playlists, albums, and individual songs from Apple Music using "Alexa" commands. At CES earlier this year, the company announced that AirPlay 2 and Homekit support will soon come to a host of smart TVs, and Samsung's TVs would even add the iTunes video store. There's no word on when or if Apple Music will be available on Google Home.
Meanwhile the video streaming industry is bracing itself for Apple's new video service, which is expected to be revealed at an event later this month. According to Apple, their music streaming services hit 50 million subscribers in early 2018 but this is still well behind the 83 million paid Spotify subscribers announced in July 2018.