Fitbit Launches Versa Lite Edition, Inspire, Inspire HR, & Ace 2 in India


All new Fitbit fitness devices will go on same beginning this month in Americas, Asia Pacific and Europe, Middle East, and Africa.

The Fitbit Versa has been the companys most popular model since its introduction and today it got a more affordable version.

Fitbit Versa Lite shares a similar aesthetic to its more premium brother and is capable of activity, sleep and heart rate tracking. It's an everyday smartwatch that has most of the core fitness and smart features that the Versa is known for.

"Since founding Fitbit nearly 12 years ago, we've focused on making health fun and achievable for everyone - regardless of fitness level or goals", said James Park, co-founder and CEO of Fitbit in a statement.

This time around, Fitbit have also reduced the number of physical buttons from three to one - opting for a more minimalist approach that nearly entirely relies on the touchscreen display for interactivity. Now, the company came up with the Fitbit Ace 2 as its successor.

Fitbit is claiming the Versa Lite Edition will last for four days from a single charge, but you'll want to bear in mind that will change depending on how much you're using it. It is the same as Inspire HR but it lacks heart rate tracking that is available in Inspire HR. Fitbit Inspire HR / Fitbit Inspire The Inspire HR, meanwhile, is what Fitbit says is its most affordable 24/7 heart rate-tracking device to date, priced at $99.95.

The wearable aimed at kids is called the Fitbit Ace 2, and it's for kids ages six and up. The Fitbit Ace is priced at Rs 6,999 and comes in Night Sky and Watermelon color options. It packs automatic activity, exercise and sleep tracking, the ability to record over a dozen exercises and Fitbit's guided breathing exercises. "We are always looking for ways to enhance that experience, so we redesigned the Fitbit app to give people more ways to tailor it, with easier access to tools and a global community that can help motivate them to reach their goals". Despite the name, the new model retains its physical appearance from its runs on Fitbit OS, and it offers sleep and exercise trackers.

The Fitbit Ace 2 activity tracker helps kids with ages over 6 learn healthy habits at an early age and encourages them to spend more active time with family and friends. This wearable also has a relative SpO2 sensor to track oxygen levels in the blood. What's more, Fitbit has integrated a new screen bumper that should protect the Ace 2's display against accidental bumps. Kids can also outfit their display with animated clock faces, which they can browse and select through Kid View in the Fitbit app.

Between all of this, there's a new-look Fitbit app with a beta testing of a rewards system that can end up with users getting discounts and perks from partners like Blue Apron.