The fast food company announced the addition of five meals that come with a box that let the customer choose how they are feeling. On the inside Real Meals look like your standard Whopper, fries and a drink offering, but it's the outside that says it all.
Whether your feeling, sad, happy, angry or just "meh", Burger King's Real Meals have you covered.
While some may say this is another alternative marketing campaign by Burger King, created to take a friendly knock at rival McDonald's Happy Meals for kids, the promotion is actually a nod to the fact that not everyone is happy all the time - and that's perfectly fine.
The Unhappy Meal will be your usual burger/fries/drink combo, and in true unhappy fashion, no toy comes with it. The advertisement then goes on to introduce a range of mood-based Whopper deals, including the Blue Meal, YAAAS Meal, Pissed Meal, Salty Meal, and the DGAF (Don't Give a F***) Meal.
For now, they're only available at a small handful of Burger Kings this month. The meals will be available for a limited amount of time in the cities of Austin, Seattle, Miami, Los Angeles, and NY. MHA's Before Stage 4 campaign works to address mental health issues before they reach that point.
"MHA believes we shouldn't keep mental illness to ourselves, that there is power in sharing - and that when you are struggling, there is hope", the mental health organization said in a statement. A representative for Burger King informs me that the company has made a donation of an undisclosed amount the Mental Health America.
While there were one or two negative voices the response online has been overwhelmingly positive, with comments such as "thanks big king 3 love you guys" and "I'll take one". The ad swaps Burger King's iconic "Have it your way" slogan with "Feel your way". Today, Mental Health America collects around 3,000 screenings daily.