Burger King To Sell Plant-Based 'Impossible Whopper' Nationwide This Year


And it seems to be attractive to even their most loyal Whopper customers: Burger King conducted an experiment with customers and found that they could not distinguish between their usual Whopper and the Impossible Whopper.

Impossible Foods, the company behind the widely popular Impossible Burger, is reportedly having trouble keeping up with burgeoning demand for its products.

Burger King partnered with the non-profit organization Mental Health America to increase visibility about issues surrounding mental health during May, which is Mental Health Awareness Month. The company hopes to oversee a national launch at its 7,300 US locations by the end of 2019, CNN reported.

Patrons across 59 restaurants in St Louis, Missouri, were the first to try a new iteration of the fast food chain's most famous sandwich - one made with a meatless patty from Impossible Foods.

Cil said part of the Impossible Whopper's success is its almost identical taste and texture with the regular whopper.

"The Impossible Whopper test in St. Louis went exceedingly well and as a result there are plans to extend testing into additional markets in the very near future", the company said in a statement. According to the company's 2018 Sustainability Report, if Americans replace 50 percent of their beef intake with plant-based food, the earth would be spared 35 million metric tons of carbon. If guest reaction stays on top of the charts, the company would expand in a nationwide launch. Earnings, adjusted for non-recurring costs like fees to a restructuring consultant, came to 55 cents per share. Only a month later, Burger King has called the pilot sales a success and revealed that it will start offering the vegetarian option at stores located across the nation later this year.

Restaurant Brands posted revenue of $1.27 billion in the period, beating analysts' forecasts.