The social platform already purges millions of fake accounts and users on a daily basis thus, claims not to tolerate such offences and enforce forceful legal norms on fraudulent activity to protect the integrity of Facebook and such social networking sites. Facebook said the majority of these accounts were caught "within minutes of registration", before they became a part of the monthly active user (MAU) population. In the previous six-month period, it estimated 3 percent to 4 percent of accounts were bogus.
The increase in removals shows the challenges Facebook faces in removing accounts created by computers to spread spam, fake news and other objectionable material. "In the same way we want people to share on Facebook, and we know that they will only do that if they feel safe, we also know advertisers will only continue to advertise on Facebook if they get results - and we're continuing to deliver returns for them despite the small occurrence of fake accounts".
Facebook has removed more than three billion fake accounts from its platform in a huge crackdown.
That includes 1.2 billion accounts being removed from October through December and an additional 2.19 billion from January through March.
Zuckerberg said on the call today that Facebook is now spending more to eliminate harmful content and accounts than the total amount of revenue the company brought in during the year before it went public in 2012.
For every 10,000 times people viewed content on Facebook, 25 views contained content that violated its violence and graphic content policy. "And I think government should step up, break up the company and regulate it", he said.
The Menlo Park, California-based company said it tolerates no content depicting sexual exploitation of children, and it took action on 5.4 million pieces of content in the first quarter of 2019, down from 6.8 million in the fourth quarter of 2018. While the company has ramped up its effort in detecting fake accounts, online abuse, and hate speech with the help of Artificial Intelligence (AI) has increased. Those accounts, Schultz explains, are largely detected by Facebook and culled before they receive user complaints about them. Zuckerberg said Facebook's success enables the company to spend more on safety and security efforts than nearly all of its peers, many of which are dealing with similar issues.
The number for fake accounts actioned is very skewed by simplistic attacks, which don't represent real harm or even a real risk of harm. New to the report are Facebook's efforts to combat sales of drugs and firearms on the social network.