Google launches its Google Trips platform for travel-related searches

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First, the navigation drawer has received a little revamp to remove the legacy Google+ background cover photo (just like Photos did a while back), but instead of keeping the account picker there, it's been completely moved to the main app UI.

Google's moves to bolster its position in travel is created to drive further searches and potential "higher-qualified leads" for its partner companies, such as airlines and hotels - "so people will recognize Google as a place where I do travel research", Holden said.

Google says it's getting serious about services for travellers.

Your Android phone allows access to millions of apps and games that you can download whenever you feel like it via the Google Play Store. Google Hotels does something similar for places to stay. With Google Trips, all your travel reservations are automatically gathered from Gmail and organised for you into individual trips.

Also, the search giant has announced that it will have tight integration on Google Trips with its Search, Maps and Trips services. Now, it's rolling out on the desktop, and there's even more functionality in the pipeline.

When you go to google.com/travel, you can now make edits directly to your trips timeline, and in a few weeks you'll be able to manually add new reservations as well.

It's not the only feature to be added.

Recent searches, saved places and flights you're tracking are added automatically to your trips when you're signed into your Google Account. The service has also improved its time-line feature, and will display updates for flights if you track their prices in a Google search. When in Rome, for example, Google Maps will not be content with simply pointing out places to see, restaurants to try, and things to do. It will now pinpoint popular neighborhoods nearby and what they may be famous for.

Holden admitted at the launch that in the past "we haven't done a good job" of connecting users' travel-related activity, reported Bloomberg.

As you plan a trip, your research and reservations will be organized for you in Trips.

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