The update is rolling out to customers in the USA with wider availability later this year.
Again, you can't use both Alexa and Assistant on the same speaker at the same time, but you can assign different Sonos smart speakers to work with different voice assistants. Plug the speakers in, add them to your account, and it can create a whole-home audio setup without the need to run speaker wire through the walls.
With Google Assistant, Sonos promises a number of new things like system control, endless music streaming, easy control for TV, and the usual smart home connectivity.
Sonos has struggled to remain profitable, in its Q2 results the company reported floundering sales for Play:1 speaker which has struggled against offerings from JBL, Ultimate Ears, and more. This includes connecting to the Google Assistant for smart home devices, such as talking to Philips Hue lights and other Assistant-enabled devices, such as security cameras, too.
If you like your Sonos system, but have been less enamoured with Sonos' decision to support Amazon Alexa from the get-go as the smart assistant choice, change is coming.
This update is rolling out now starting in the US and then will be expanded to the UK, Germany, Canada, Australia, France, The Netherlands and more over the coming months.
It's been kind of incredible just how long it's taken the Assistant to make its way to Sonos speakers, but as someone that has two Ones, a Beam, and an Assistant speaker in virtually every room, I'm beyond excited that today has finally come.
Sonos also supports Assistant features like continued conversation (so you don't have to keep saying "Hey Google") and broadcast mode. We imagine a day where we'll have multiple voice assistants operating concurrently on the same device, and we're committed to making that happen as soon as possible.
"We experienced a temporary outage for some of our customers this morning as a result of the firmware update to Sonos players", the company said in a statement to CNET.
The free update, which has gone live today in the United States, allows owners to use voice control to control music on services such as Spotify, Google Play Music, YouTube Music, Tidal, iHeartRadio, TuneIn, Pandora, and Deezer.
As it can run locally on smartphones, it enabled Google to design an upgraded Assistant that can process speech on-device at "nearly zero latency".