Tim Hortons is testing Beyond Meat's fake sausage on its menu

Share

Restaurant Brands International (RBI) is aiming to grow from about 26,000 eateries to more than 40,000 globally over the next eight to ten years, making it one of the largest restaurant companies in the world.

Jose Cil, chief executive of Restaurant Brands International, said: "RBI is fundamentally a growth company, with three wonderful, iconic brands that we believe have a very long runway for growth - both at home and around the world".

Tim Hortons joins Canadian fast food chain A&W in getting Beyond Meat on the menu, who use both the burger and the sausage patty.

"If you ask us, we're still in the early days of this exciting growth journey", he said. Macedo also stated that they were pretty much excited to be partnering with the leading plant-based meat substitute producer in the world for their new menu items.

The company says it is opening the equivalent of a new restaurant every seven hours.

Nevertheless, Burger King opened its 1,000 restaurant in China in December 2018, some 13 years after it first entered the country.

Tim Hortons said it is testing the vegan market as demand for vegan alternatives grows in Canada.

In addition to its growth plans, the company also announced it is jumping on the plant-based protein trend. The company said if the GTA test is successful, the products will be rolled out across all Canadian restaurants by the end of summer. Burger King is planning for a national launch later this year.

Starting today, select stores will be testing three delicious new breakfast options made with the 100% plant-based Beyond Meat Breakfast Sausage patty.

For this test run, the café chain will be serving up Beyond Meat Breakfast Sandwiches, Beyond Meat Farmers Breakfast Wraps and Beyond Meat Vegan Sandwiches to start with. Beyond meat and its rivals such as Impossible Foods have recently ramped up their marketing efforts to promote their various plant-based products.

Share