Upstart Epic PC Store Launches Its First Steam-Style Mega Sale

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Epic has once again took a page from Steam's book and announced a "mega sale" that includes both percentage discounts and an additional $10 off every game priced $14.99 or higher on the Epic Games Store.

Following Paradox Interactive's example, 2K Games has chose to remove Borderlands 3 from the Epic Games Store Mega Sale.

This discount comes courtesy of Epic itself, suggesting they're paying for portions of the discount that extend beyond their 12% cut of the profits. The studio has since apologized, but this could have all been avoided if Epic was more transparent with the publishers and developers it is hosting.

We are in discussion with Epic regarding the temporary removal of Vampire: the Masquerade - Bloodlines 2 from the Epic Game Store. To get an idea of some of the discounts available as part of this sale, the upcoming John Wick Hex will cost only $7.99 instead of $19.99.

Replying to the DTF story, Epic's director of publishing strategy Sergey Galyonkin initially said Paradox was "informed in advance about the sale mechanism and was aware of its conditions", but later retracted that statement when he was made aware that the publisher was not briefed.

What many assumed to be an error was later confirmed by Epic; not every publisher is required to participate in sales.

In this case, Vampire: The Masquerade - Bloodlines 2 was quickly removed from the store after the sale began. If you've purchased Vampire: The Masquerade - Bloodlines 2 during the period when the discount did apply at the time of check out, Epic will honor that price. Publisher Paradox Interactive, specifically, has pulled Vampires: The Masquerade - Bloodlines 2 since it didn't want to participate in the sale.

To buy games on the Epic Games Store, you have to download the Epic Games Store client. In addition, Epic will be honouring the discount for anyone who pre-ordered the game before it was removed from the sale.

Supergiant has dropped the price of Hades back to its launch price of $19.99, meaning you can pick it up on Epic's store for $9.99 (£5.49). Epic using some of its bazillions to subsidize deeper discounts on sale items is a big plus for gamers and developers alike: The players get their stuff even cheaper, and the makers are able to reach a wider audience than they otherwise might. After all, it took Valve ages to get Steam sales right, and even then, Steam still regularly goes down at the outset of big seasonal dealstravaganzas. It's now being offered for $8.09 on the SA store (still in USD), which is a discount of less than a single Dollar.

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